Blended CPC: Average Cost Per Click Across All Ad Platforms

Blended CPC measures how much you pay on average for each click on your ads across all connected advertising platforms.

Formula

Blended CPC = Blended Spend ÷ Blended Clicks

Formula Components

Metric	Definition
Blended Spend	Combined ad spend across all platforms
Blended Clicks	Total clicks across all platforms

Metadata
Type	Currency
Data Source	Meta Ads, Google Ads, TikTok Ads (aggregated)
Aggregation	Ratio

Example

Your brand spent $8,400 across all platforms in March and received 12,000 clicks:

Platform	Spend	Clicks	CPC
Meta Ads	$4,200	7,000	$0.60
Google Ads	$2,800	3,500	$0.80
TikTok Ads	$1,400	1,500	$0.93
Blended	$8,400	12,000	$0.70

How It Works

Blended CPC aggregates spend and clicks from all connected ad platforms, then calculates the weighted average cost per click. This gives you a single efficiency metric for your entire paid media budget regardless of platform mix.

When to Use

Scenario	Action
Setting budget caps	Use blended CPC to establish cost thresholds across channels
Comparing platform efficiency	Identify which platforms deliver cheaper clicks
Forecasting click volume	Estimate clicks from a given budget allocation
Optimizing media mix	Shift spend toward platforms with lower CPC

Metric	Relationship
Blended Spend	Numerator — total cost across platforms
Blended Clicks	Denominator — total clicks across platforms
Blended CTR	Measures click rate; CPC shows click cost

See all Blended Clicks metrics →

Blended Unique CTR Blended CPC (Link)

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​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics