Blended CPC measures how much you pay on average for each click on your ads across all connected advertising platforms.
Blended CPC = Blended Spend ÷ Blended Clicks
| Metric | Definition |
|---|
| Blended Spend | Combined ad spend across all platforms |
| Blended Clicks | Total clicks across all platforms |
| Metadata | |
|---|
| Type | Currency |
| Data Source | Meta Ads, Google Ads, TikTok Ads (aggregated) |
| Aggregation | Ratio |
Example
Your brand spent $8,400 across all platforms in March and received 12,000 clicks:
| Platform | Spend | Clicks | CPC |
|---|
| Meta Ads | $4,200 | 7,000 | $0.60 |
| Google Ads | $2,800 | 3,500 | $0.80 |
| TikTok Ads | $1,400 | 1,500 | $0.93 |
| Blended | $8,400 | 12,000 | $0.70 |
How It Works
Blended CPC aggregates spend and clicks from all connected ad platforms, then calculates the weighted average cost per click. This gives you a single efficiency metric for your entire paid media budget regardless of platform mix.
When to Use
| Scenario | Action |
|---|
| Setting budget caps | Use blended CPC to establish cost thresholds across channels |
| Comparing platform efficiency | Identify which platforms deliver cheaper clicks |
| Forecasting click volume | Estimate clicks from a given budget allocation |
| Optimizing media mix | Shift spend toward platforms with lower CPC |
| Metric | Relationship |
|---|
| Blended Spend | Numerator — total cost across platforms |
| Blended Clicks | Denominator — total clicks across platforms |
| Blended CTR | Measures click rate; CPC shows click cost |
