Blended Link Clicks measures the total number of clicks on links in your ads across all connected advertising channels.
Blended Link Clicks = SUM ( Link Clicks ) ACROSS all platforms
| Metric | Definition |
|---|
| Meta Link Clicks | Clicks on ad links from Meta campaigns |
| Google Link Clicks | Clicks on ad links from Google campaigns |
| TikTok Link Clicks | Clicks on ad links from TikTok campaigns |
| Metadata | |
|---|
| Type | Number |
| Data Source | Meta Ads, Google Ads, TikTok Ads |
| Aggregation | Sum |
Example
Your brand ran campaigns across three platforms last week, generating 8,432 total link clicks:
| Platform | Link Clicks | Share |
|---|
| Meta Ads | 4,150 | 49% |
| Google Ads | 2,890 | 34% |
| TikTok Ads | 1,392 | 17% |
How It Works
Blended Link Clicks aggregates link click data from each connected advertising platform. A link click occurs when a user clicks a link in your ad that directs them to a destination—whether that’s your website, app store, or another page within the ad platform.
When to Use
| Scenario | Action |
|---|
| Measuring cross-platform ad engagement | Compare link click volume across channels |
| Evaluating creative performance | Identify which ads drive the most link clicks |
| Calculating blended click-through efficiency | Divide by impressions for blended link CTR |
| Budget allocation decisions | Shift spend toward higher link click channels |
| Metric | Relationship |
|---|
| Blended Clicks | Total clicks including non-link interactions |
| Blended Outbound Clicks | Clicks that leave the ad platform |
| Blended Landing Page Views | Users who actually reached your landing page |
