Blended Unique CTR: Percentage of Reach That Clicked

Blended Unique CTR measures the percentage of unique users reached who clicked your ads at least once across all advertising channels.

Formula

Blended Unique CTR = ( Blended Unique Clicks ÷ Blended Reach ) × 100

Formula Components

Metric	Definition
Blended Unique Clicks	Distinct people who clicked at least once across all platforms
Blended Reach	Unique users who saw your ads across all platforms

Metadata
Type	Percentage
Data Source	Meta Ads, Google Ads, TikTok Ads
Aggregation	Ratio

Example

Your campaigns reached 850,000 unique users with 12,750 unique clickers last month.

Metric	Value
Blended Unique Clicks	12,750
Blended Reach	850,000
Blended Unique CTR	1.50%

How It Works

Blended Unique CTR divides unique clickers by unique users reached across Meta, Google, and TikTok. Unlike standard CTR (which uses impressions), this shows what percentage of your actual audience engaged with your ads at least once.

When to Use

Scenario	Action
Measuring audience engagement	Compare to standard CTR for true reach conversion
Evaluating creative resonance	Higher unique CTR indicates broader appeal
Assessing targeting quality	Low unique CTR may signal poor audience fit
Cross-platform benchmarking	Compare engagement rates across unified audience

Metric	Relationship
Blended Unique Clicks	Numerator — unique clickers
Blended Reach	Denominator — unique users reached
Blended CTR	Impression-based CTR alternative

See all Blended Clicks metrics →

Blended Outbound CTR Blended CPC

⌘I

​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics