Blended Outbound CTR: External Click-Through Rate

Blended Outbound CTR measures the percentage of impressions that resulted in an outbound click—clicks that drove users to your website or app from ad platforms.

Formula

Blended Outbound CTR = ( Blended Outbound Clicks ÷ Blended Impressions ) × 100

Formula Components

Metric	Definition
Blended Outbound Clicks	Clicks that drove users from ad platforms to your site
Blended Impressions	Total impressions across all advertising channels

Metadata
Type	Percentage
Data Source	Meta Ads, Google Ads, TikTok Ads
Aggregation	Ratio

Example

Your campaigns delivered 1,800,000 impressions and 18,000 outbound clicks across all channels:

Metric	Value
Blended Impressions	1,800,000
Blended Outbound Clicks	18,000
Blended Outbound CTR	1.00%

How It Works

Blended Outbound CTR aggregates outbound clicks and impressions from Meta, Google, and TikTok, then calculates the rate at which ad views converted into external site visits. Unlike standard CTR, this focuses only on clicks that left the ad platform.

When to Use

Scenario	Action
Measuring traffic efficiency	Compare to standard CTR to see external vs total engagement
Evaluating landing page CTAs	Low outbound CTR may indicate weak calls-to-action
Budget optimization	Allocate spend to platforms with higher outbound CTR

Metric	Relationship
Blended Outbound Clicks	Numerator in outbound CTR calculation
Blended Impressions	Denominator in outbound CTR calculation
Blended CTR	Total CTR including in-platform clicks

See all Blended Clicks metrics →

Blended Link CTR Blended Unique CTR

⌘I

​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics