Blended Cost Per Outbound Click: Cross-Platform Efficiency

Blended Cost Per Outbound Click measures how much you pay for each click that leads users off the ad platform to your website, aggregated across all connected ad accounts.

Formula

Blended Cost Per Outbound Click = Blended Spend ÷ Blended Outbound Clicks

Formula Components

Metric	Definition
Blended Spend	Total advertising spend across all connected ad platforms
Blended Outbound Clicks	Clicks that lead users off the ad platform to your website

Metadata
Type	Currency
Data Source	Meta Ads, Google Ads, TikTok Ads
Aggregation	Ratio

Example

Your campaigns spent $5,000 across all platforms and generated 2,500 outbound clicks.

Metric	Value
Total Spend	$5,000
Outbound Clicks	2,500
Cost Per Outbound Click	$2.00

How It Works

This metric divides your total advertising spend by the number of clicks that actually send users to your website. Unlike standard CPC which includes all clicks, this focuses only on outbound clicks—giving you a true picture of what you pay for traffic.

When to Use

Scenario	Action
Comparing traffic acquisition cost	Use to evaluate cost efficiency across platforms
Budget allocation decisions	Shift spend toward platforms with lower cost per outbound click
Campaign optimization	Identify campaigns with high costs relative to outbound traffic
Benchmarking efficiency	Track changes over time to measure optimization impact

Metric	Relationship
Blended Spend	Numerator in the formula
Blended Outbound Clicks	Denominator in the formula
Blended CPC	Similar metric using all clicks instead of outbound only

See all Blended Clicks metrics →

Blended CPC (Link)Blended Cost/Unique Click

⌘I

​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics