Blended Cost Per Landing Page View: Ad Efficiency Metric

Blended Cost Per Landing Page View measures how much you pay for each successful landing page load from an ad click, aggregated across all connected ad platforms.

Formula

Blended Cost Per Landing Page View = Blended Spend ÷ Blended Landing Page Views

Formula Components

Metric	Definition
Blended Spend	Total ad spend aggregated across all platforms
Blended Landing Page Views	Landing page views from clicks across all platforms

Metadata
Type	Currency
Data Source	Meta Ads, Google Ads, TikTok Ads
Aggregation	Ratio

Example

Your campaigns generated 12,500 landing page views across all platforms with $2,500 in total spend.

Platform	Spend	Landing Page Views	Cost Per LPV
Meta	$1,200	6,000	$0.20
Google	$800	4,000	$0.20
TikTok	$500	2,500	$0.20
Blended	$2,500	12,500	$0.20

How It Works

This metric divides your total ad spend by the number of landing page views across Meta, Google, and TikTok. A landing page view counts only when someone clicks your ad and the page actually loads—filtering out accidental clicks and bounces before load.

When to Use

Scenario	Action
Comparing true click quality	Use instead of CPC to see what you pay for engaged visitors
High CPC but low conversions	Check if landing pages are loading for clickers
Mobile vs desktop analysis	Compare cost per LPV across devices
Cross-platform efficiency	Identify which platform delivers cheapest qualified traffic

Metric	Relationship
Blended Spend	Numerator—total ad cost
Blended Landing Page Views	Denominator—successful page loads
Blended CPC	Compare to see click vs load efficiency

See all Blended Clicks metrics →

Blended Cost/Unique Click Blended Efficiency

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​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics