Blended Cost Per Landing Page View measures how much you pay for each successful landing page load from an ad click, aggregated across all connected ad platforms.
Blended Cost Per Landing Page View = Blended Spend ÷ Blended Landing Page Views
| Metric | Definition |
|---|
| Blended Spend | Total ad spend aggregated across all platforms |
| Blended Landing Page Views | Landing page views from clicks across all platforms |
| Metadata | |
|---|
| Type | Currency |
| Data Source | Meta Ads, Google Ads, TikTok Ads |
| Aggregation | Ratio |
Example
Your campaigns generated 12,500 landing page views across all platforms with $2,500 in total spend.
| Platform | Spend | Landing Page Views | Cost Per LPV |
|---|
| Meta | $1,200 | 6,000 | $0.20 |
| Google | $800 | 4,000 | $0.20 |
| TikTok | $500 | 2,500 | $0.20 |
| Blended | $2,500 | 12,500 | $0.20 |
How It Works
This metric divides your total ad spend by the number of landing page views across Meta, Google, and TikTok. A landing page view counts only when someone clicks your ad and the page actually loads—filtering out accidental clicks and bounces before load.
When to Use
| Scenario | Action |
|---|
| Comparing true click quality | Use instead of CPC to see what you pay for engaged visitors |
| High CPC but low conversions | Check if landing pages are loading for clickers |
| Mobile vs desktop analysis | Compare cost per LPV across devices |
| Cross-platform efficiency | Identify which platform delivers cheapest qualified traffic |
| Metric | Relationship |
|---|
| Blended Spend | Numerator—total ad cost |
| Blended Landing Page Views | Denominator—successful page loads |
| Blended CPC | Compare to see click vs load efficiency |
