Blended Cost Per Unique Click: Cost Per Unique Ad Clicker

Blended Cost Per Unique Click measures how much you pay to acquire each distinct person who clicks your ads across all advertising platforms.

Formula

Blended Cost Per Unique Click = Blended Spend ÷ Blended Unique Clicks

Formula Components

Metric	Definition
Blended Spend	Combined ad spend across all connected advertising platforms
Blended Unique Clicks	Distinct people who clicked ads at least once across all platforms

Metadata
Type	Currency
Data Source	Meta Ads, Google Ads, TikTok Ads
Aggregation	Ratio

Example

Your brand spent $8,400 in March and acquired 8,420 unique clickers:

Metric	Value
Blended Spend	$8,400
Unique Clickers	8,420
Blended Cost Per Unique Click	$1.00

How It Works

Blended Cost Per Unique Click divides total spend by unique clickers across all connected platforms. Unlike standard CPC, this metric counts each person only once—showing true cost to reach new engaged users.

When to Use

Scenario	Action
Measuring acquisition efficiency	Compare cost per unique clicker vs standard CPC
Detecting click fraud	High CPC but low cost/unique click may indicate bot clicks
Optimizing for reach	Prioritize platforms with lower cost per unique click
Cross-platform budgeting	Identify which platforms deliver unique audiences cost-effectively

Metric	Relationship
Blended Spend	Numerator — total cost across platforms
Blended Unique Clicks	Denominator — distinct clickers
Blended CPC	Total click cost (includes repeat clicks)

See all Blended Clicks metrics →

Blended Cost/Outbound Click Blended Cost Per LPV

⌘I

​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics