Blended Outbound Clicks measures how many ad clicks took users away from ad platforms to your website, app, or other external destinations.
Blended Outbound Clicks = SUM ( Outbound Clicks ) ACROSS all platforms
| Metric | Definition |
|---|
| Meta Outbound Clicks | Clicks that sent people from Meta to your site |
| Google Outbound Clicks | Clicks that sent people from Google to your site |
| TikTok Outbound Clicks | Clicks that sent people from TikTok to your site |
| Metadata | |
|---|
| Type | Number |
| Data Source | Meta Ads, Google Ads, TikTok Ads |
| Aggregation | Sum |
Example
A DTC skincare brand ran campaigns across Meta and Google Ads during a spring promotion. Their outbound click performance:
| Platform | Outbound Clicks | Spend | Cost per Outbound Click |
|---|
| Meta Ads | 8,420 | $2,105 | $0.25 |
| Google Ads | 3,180 | $954 | $0.30 |
| Blended Total | 11,600 | $3,059 | $0.26 |
How It Works
Outbound clicks count only clicks that lead users away from the ad platform to an external destination—typically your website or app. This excludes clicks that stay within the platform (like clicks to view more of a carousel or expand a post). Upstack aggregates this metric from each connected ad account to give you a unified view of traffic-driving performance.
When to Use
| Scenario | Action |
|---|
| Measuring traffic acquisition | Compare outbound clicks to landing page views to identify drop-off |
| Evaluating ad creative | Higher outbound clicks indicate stronger calls-to-action |
| Cross-platform comparison | Identify which platforms drive the most site traffic |
| Budget allocation | Shift spend toward platforms with lower cost per outbound click |
| Metric | Relationship |
|---|
| Blended Link Clicks | All link clicks including in-platform; outbound is a subset |
| Blended Landing Page Views | Users who fully loaded your page after an outbound click |
| Blended Clicks | Total clicks of all types; outbound focuses on external traffic |
