The cost per link click across all advertising channels combined.
Blended CPC (Link) = Blended Spend ÷ Blended Link Clicks
| Metric | Definition |
|---|
| Blended Spend | Total ad spend aggregated across all channels |
| Blended Link Clicks | Total link clicks aggregated across all channels |
| Metadata | |
|---|
| Type | Currency |
| Data Source | Meta Ads, Google Ads, TikTok Ads |
| Aggregation | Ratio |
Example
Your campaigns generated 125,000 link clicks with $8,750 total spend:
| Channel | Spend | Link Clicks | CPC (Link) |
|---|
| Meta Ads | $5,000 | 71,400 | $0.07 |
| Google Ads | $2,500 | 35,700 | $0.07 |
| TikTok Ads | $1,250 | 17,900 | $0.07 |
| Blended | $8,750 | 125,000 | $0.07 |
How It Works
Blended CPC (Link) divides your total ad spend across all channels by the total link clicks received. Link clicks specifically measure clicks that take users to your website, excluding engagement clicks like reactions or video views.
When to Use
| Scenario | Action |
|---|
| Comparing traffic costs | Benchmark link click efficiency across all channels |
| Budget optimization | Identify if blended costs are rising or falling |
| Creative testing | Measure if new creatives improve click efficiency |
| Cross-channel analysis | Compare blended CPC to individual platform CPCs |
| Metric | Relationship |
|---|
| Blended Spend | The numerator in this calculation |
| Blended Link Clicks | The denominator in this calculation |
| Blended CPC | Cost per total click (includes all click types) |
