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Return on ad spend from all conversion types, including cross-device and view-through conversions. Google Ads is the only platform that reports all conversions value, so only Google spend counts.

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Formula

Blended All Conversions ROAS = Blended All Conversions Value ÷ Google Spend

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Formula Components

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Example

Your campaigns ran on all three platforms this month: Dividing Google’s all conversions value by Blended Spend ($40,000) would give 0.85x and suggest Google returns less than it costs.

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How It Works

Upstack divides the all conversions value Google Ads reports by Google spend. Meta and TikTok don’t fill this value, so their spend is left out. In the app the formula reads All Conversions Value ÷ Google Spend. Because Google is the only source, this metric matches Google All Conversions ROAS for the same filters.

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When to Use

See all Blended Efficiency metrics →