Blended Cost Per 15s View: Cross-Platform Video Efficiency

How much you spend on average for each video view that lasted at least 15 seconds across all channels.

Formula

Blended Cost Per 15s View = Blended Spend ÷ Blended Video Views (15s)

Formula Components

Metric	Definition
Blended Spend	Total amount spent on advertising across all platforms
Blended Video Views (15s)	Video views where at least 15 seconds was watched across all platforms

Metadata
Type	Currency
Data Source	Meta Ads, Google Ads, TikTok Ads
Aggregation	Ratio

Example

Your video campaigns spent $10,000 and generated 200,000 15-second views this month:

Channel	Spend	15s Views	Cost Per 15s View
Meta Ads	$6,000	120,000	$0.050
Google Ads	$2,500	50,000	$0.050
TikTok Ads	$1,500	30,000	$0.050
Blended	$10,000	200,000	$0.050

How It Works

Blended Cost Per 15-Second View divides your total ad spend by the number of video views that reached at least 15 seconds across all connected platforms. This threshold ensures you’re measuring cost efficiency for engaged viewers who watched beyond initial impressions.

When to Use

Scenario	Action
Comparing video engagement costs	Benchmark against general CPV to see premium for engaged views
Evaluating creative quality	Lower cost per 15s view indicates compelling content
Budget allocation decisions	Shift spend toward channels with lower cost per 15s view
Optimizing for brand awareness	Track cost efficiency for meaningful video consumption

Metric	Relationship
Blended Spend	The numerator in Cost Per 15s View calculation
Blended Video Views (15s)	The denominator in Cost Per 15s View calculation
Blended CPV	Cost per any video view (less strict threshold)

See all Blended Video metrics →