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How much you spend on average for each video view that lasted at least 15 seconds. Meta and TikTok are the platforms that report 15-second views, so only their spend counts.

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Formula

Blended Cost Per 15s View = ( Meta Spend + TikTok Spend ) ÷ Blended Video Views (15s)

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Formula Components

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Example

Your video campaigns ran on all three platforms this month: Dividing Blended Spend ($10,000) by the same 150,000 views would give $0.07, charging Google’s budget to views it didn’t report.

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How It Works

Upstack adds Meta and TikTok spend and divides by the 15-second views those two platforms report. Google Ads doesn’t report 15-second views, so its spend is left out. In the app the formula reads Meta + TikTok Spend ÷ 15-Second Video Views. The 15-second threshold measures viewers who watched past the first few seconds.

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When to Use

See all Blended Video metrics →