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Blended Cost Per Landing Page View measures how much you pay for each landing page load from an ad click. Meta and TikTok are the platforms that report landing page views, so only their spend counts.

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Formula

Blended Cost Per Landing Page View = ( Meta Spend + TikTok Spend ) ÷ Blended Landing Page Views

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Formula Components

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Example

Your campaigns ran on all three platforms this month: Dividing Blended Spend ($2,500) by the same 8,500 page loads would give $0.29, charging Google’s budget to page loads it didn’t report.

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How It Works

Upstack adds Meta and TikTok spend and divides by the landing page views those two platforms report. Google Ads doesn’t report landing page views, so its spend is left out. In the app the formula reads Meta + TikTok Spend ÷ Landing Page Views. A landing page view counts only when someone clicks your ad and the page loads, so it leaves out accidental clicks that bounce before the page appears.

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When to Use

See all Blended Clicks metrics →