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How much you spend on average for each video play. Meta and TikTok are the platforms that report video plays, so only their spend counts.

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Formula

Blended Cost per Video Play = ( Meta Spend + TikTok Spend ) ÷ Blended Video Plays

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Formula Components

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Example

Your campaigns ran on all three platforms this month: Dividing Blended Spend ($18,000) by the same 600,000 plays would give $0.03, half again the real cost.

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How It Works

Upstack adds Meta and TikTok spend and divides by the video plays those two platforms report. Google Ads doesn’t report video plays, so its spend is left out. In the app the formula reads Meta + TikTok Spend ÷ Video Plays. Unlike video views, which can require a watch duration, video plays count each time a video starts, including autoplay.

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When to Use

See all Blended Video metrics →