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The cost per completed or 15-second video view. Meta and TikTok are the platforms that report ThruPlays, so only their spend counts.

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Formula

Blended Cost Per ThruPlay = ( Meta Spend + TikTok Spend ) ÷ Blended ThruPlay Views

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Formula Components

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Example

Your video campaigns ran on all three platforms this month: Dividing Blended Spend ($8,500) by the same 325,000 views would give $0.03, charging Google’s budget to views it didn’t report.

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How It Works

Upstack adds Meta and TikTok spend and divides by the ThruPlay views those two platforms report. Google Ads doesn’t report ThruPlays, so its spend is left out. In the app the formula reads Meta + TikTok Spend ÷ ThruPlay Views. A ThruPlay counts when someone watches to completion or for at least 15 seconds.

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When to Use

See all Blended Video metrics →