Blended CPC (Link): Cost Per Link Click Across Channels

The cost per link click on your ads. Meta is the only platform that reports link clicks, so only Meta spend counts.

Metric	Definition
Meta Spend	Spend from your Meta ad accounts. Google Ads and TikTok spend are left out
Blended Link Clicks	Link clicks as Meta reports them

Metric

Definition

Meta Spend

Spend from your Meta ad accounts. Google Ads and TikTok spend are left out

Blended Link Clicks

Link clicks as Meta reports them

Metadata
Type	Currency
Data Source	Meta Ads
Aggregation	Ratio

Metadata

Type

Currency

Data Source

Meta Ads

Aggregation

Ratio

Example

Your campaigns ran on all three platforms this month:

Channel	Spend	Link Clicks	Counted in this metric
Meta Ads	$5,000	62,500	Yes
Google Ads	$2,500	Not reported	No
TikTok Ads	$1,250	Not reported	No
Blended CPC (Link)	$5,000	62,500	$0.08

Blended Spend is $8,750. Dividing all of it by Meta’s 62,500 link clicks would give $0.14, nearly double the real cost.

How It Works

Upstack divides Meta spend by the link clicks Meta reports. Google Ads and TikTok don’t report link clicks, so their spend is left out. In the app the formula reads Meta Spend ÷ Link Clicks.

Link clicks are clicks that take people to a destination such as your website, not engagement clicks like reactions or video plays.

Scenario	Action
Comparing traffic costs	Compare cost per link click with Blended CPC
Budget optimization	See whether link click costs are rising or falling
Creative testing	Measure whether new creatives improve click efficiency

Scenario

Action

Comparing traffic costs

Compare cost per link click with Blended CPC

Budget optimization

See whether link click costs are rising or falling

Creative testing

Measure whether new creatives improve click efficiency

Metric	Relationship
Meta Spend	Numerator
Blended Link Clicks	Denominator
Blended Spend	Spend from all platforms. Not used in this metric
Blended CPC	Cost per click of any type, on all spend

Metric

Relationship

Meta Spend

Numerator

Blended Link Clicks

Denominator

Blended Spend

Spend from all platforms. Not used in this metric

Blended CPC

Cost per click of any type, on all spend

METRICS

Blended CPC (Link)

Formula

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Example

How It Works

When to Use

​Formula

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​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics