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Blended 50% Video Completion Rate measures the percentage of video ad views where viewers watched at least the midpoint of the video across all advertising channels.

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Formula

Blended 50% Video Completion Rate = 50% Video Views ÷ Video Views × 100

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Formula Components

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Example

Your video ads generated 100,000 total video views last month, with 45,000 viewers watching to the 50% mark across all channels. A 45% completion rate means nearly half of your viewers watched at least the midpoint of your video ads across all platforms.

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How It Works

This metric aggregates video completion data from all connected advertising platforms (Meta, Google, TikTok, etc.) to show what percentage of viewers watch at least half of your video. The 50% mark is a key indicator of content engagement—viewers who reach this point are meaningfully engaged with your message.

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When to Use

See all Blended Video metrics →