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How much you spend on average for each video view that lasted at least 30 seconds across all channels.

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Formula

Blended Cost per 30s View = Blended Spend ÷ Blended 30-Second Video Views

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Formula Components

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Example

Your campaigns spent $18,000 and generated 120,000 30-second video views this month:

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How It Works

Blended Cost per 30-Second Video View aggregates your total ad spend and 30-second video views across all connected platforms, then calculates the average cost per engaged view. This metric focuses on viewers who watched at least 30 seconds, filtering out quick scrolls and providing a clearer picture of meaningful video engagement efficiency.

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When to Use

See all Blended Video metrics →