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How much you spend on average for each video view that lasted at least 30 seconds. Meta is the only platform that reports 30-second views, so only Meta spend counts.

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Formula

Blended Cost per 30s View = Meta Spend ÷ Blended 30-Second Video Views

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Formula Components

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Example

Your video campaigns ran on all three platforms this month: Dividing Blended Spend ($18,000) by Meta’s 100,000 views would give $0.18. Google and TikTok video budgets would make Meta’s views look nearly twice as expensive.

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How It Works

Upstack divides Meta spend by the 30-second video views Meta reports. Google Ads and TikTok don’t report 30-second views, so their spend is left out. In the app the formula reads Meta Spend ÷ 30-Second Video Views. The 30-second threshold filters out quick scrolls, so this metric tracks the cost of viewers who stayed.

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When to Use

See all Blended Video metrics →