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Blended 75% Video Completion Rate measures the percentage of video ad views where viewers watched at least 75% of the video across all advertising channels.

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Formula

Blended 75% Video Completion Rate = 75% Video Views ÷ Video Views × 100

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Formula Components

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Example

Your video ads generated 80,000 total video views last month, with 28,000 viewers watching at least 75% of the video across all channels. A 35% completion rate means more than one in three viewers watched at least three-quarters of your video ad across all platforms.

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How It Works

This metric aggregates video completion data from all connected advertising platforms (Meta, Google, TikTok, etc.) to show what percentage of viewers watch at least 75% of your videos. A higher 75% completion rate indicates strong content that holds viewer attention through most of the video—viewers are highly engaged and likely receiving your full message.

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When to Use

See all Blended Video metrics →