Blended Video Views at 95%: Near-Complete Engagement

Blended Video Views at 95% counts video ad views where at least 95% of the video was watched—aggregated across all your connected ad platforms.

Formula

Blended Video Views (95%) = SUM ( 95% Video Views ) across Meta, Google, TikTok

Formula Components

Metric	Definition
Meta 95% Video Views	Video views reaching 95% on Meta Ads
Google 95% Video Views	Video views reaching 95% on Google Ads
TikTok 95% Video Views	Video views reaching 95% on TikTok Ads

Metadata
Type	Number
Data Source	Meta Ads, Google Ads, TikTok Ads
Aggregation	Sum

Platform	95% Video Views	Total Views	Near-Complete Rate
Meta Ads	21,500	85,000	25.3%
Google Ads	10,200	38,000	26.8%
TikTok Ads	6,500	32,000	20.3%
Blended	38,200	155,000	24.6%

Platform

95% Video Views

Total Views

Near-Complete Rate

Meta Ads

21,500

85,000

25.3%

Google Ads

10,200

38,000

26.8%

TikTok Ads

6,500

32,000

20.3%

Blended

38,200

155,000

24.6%

How It Works

This metric aggregates 95% video views from Meta, Google, and TikTok into a single number. A view counts when someone watches at least 95% of your video ad. This represents near-complete engagement—viewers who watched almost the entire video, indicating they found the content compelling enough to stay through nearly all of it.

When to Use

Scenario	Action
Measuring near-complete engagement	Track 95% views to identify videos that captivate viewers through almost the entire duration
Comparing to 100% completion	Use the gap between 95% and 100% views to identify where viewers drop off at the very end
Optimizing call-to-action placement	Ensure CTAs appear before the 95% mark to reach highly engaged viewers
Building high-intent audiences	Retarget viewers who reached 95%—they’re nearly as engaged as completers

Metric	Relationship
Blended Video Views (75%)	Lower threshold—viewers watched three-quarters
Blended Video Views (100%)	Highest engagement—video watched to completion
Blended Video Views	All video views regardless of watch duration

Metric

Relationship

Blended Video Views (75%)

Lower threshold—viewers watched three-quarters

Blended Video Views (100%)

Highest engagement—video watched to completion

Blended Video Views

All video views regardless of watch duration

METRICS

Blended Video Views at 95%: Near-Complete Engagement

Formula

Formula Components

Example

How It Works

When to Use

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​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics