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Blended 100% Video Completion Rate measures the percentage of video ad views where viewers watched the entire video to completion across all advertising channels.

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Formula

Blended 100% Video Completion Rate = 100% Video Views ÷ Video Views × 100

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Formula Components

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Example

Your video ads generated 50,000 total video views last month, with 12,500 viewers watching to 100% completion across all channels. A 25% completion rate means one in four viewers watched your entire video ad across all platforms.

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How It Works

This metric aggregates video completion data from all connected advertising platforms (Meta, Google, TikTok, etc.) to show what percentage of viewers watch your videos to the end. A higher 100% completion rate indicates strong content that holds viewer attention throughout the entire video.

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When to Use

See all Blended Video metrics →