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Fires when a new account (organization/workspace) is created. Use this event to measure account growth and track the top of your B2B funnel.

JavaScript

window._upstack('track', 'account_created', {
  accountId: 'acct_abc123',
  accountName: 'Acme Corporation',
  planId: 'plan_starter_monthly',
  planName: 'Starter',
  userId: 'usr_xyz789',
  userEmail: 'jane@acme.com'
});

Properties

PropertyTypeRequiredDescription
accountIdstringYesUnique account identifier
accountNamestringNoAccount/organization name
planIdstringNoInitial plan identifier
planNamestringNoInitial plan name
userIdstringNoCreating user’s ID
userEmailstringNoCreating user’s email

When to Fire

  • After account registration completes
  • After organization setup wizard finishes
  • After SSO provisioning creates a new workspace