trial_expired Event

Fires when a trial ends without conversion. Use this event to measure trial-to-paid conversion rates and identify drop-off reasons.

JavaScript

window._upstack('track', 'trial_expired', {
  accountId: 'acct_abc123',
  planId: 'plan_pro_monthly',
  planName: 'Pro Plan',
  trialDays: 14
});

Property	Type	Required	Description
accountId	string	Yes	Account identifier
planId	string	No	Expired trial plan
planName	string	No	Plan display name
trialDays	number	No	Total trial length