subscription_reactivated Event - Upstack Data

Fires when a previously churned customer resubscribes. Use this event to measure win-back campaign effectiveness and recovered MRR.

JavaScript

window._upstack('track', 'subscription_reactivated', {
  subscriptionId: 'sub_ghi789',
  accountId: 'acct_abc123',
  planId: 'plan_pro_monthly',
  planName: 'Pro Plan',
  mrr: 9900,
  daysSinceChurn: 45
});

Properties

Property	Type	Required	Description
subscriptionId	string	Yes	New subscription identifier
accountId	string	Yes	Account identifier
planId	string	No	New plan identifier
planName	string	No	Plan display name
mrr	number	No	Recovered MRR in cents
daysSinceChurn	number	No	Days between churn and reactivation

When to Fire

When former customer signs up again
When win-back campaign converts
When churned account starts new subscription