subscription_cancelled Event - Upstack Data

Fires when a cancellation is requested (may still be active until period end). Use this event to trigger win-back campaigns and measure cancellation reasons.

JavaScript

window._upstack('track', 'subscription_cancelled', {
  subscriptionId: 'sub_def456',
  accountId: 'acct_abc123',
  planId: 'plan_pro_monthly',
  cancelReason: 'too_expensive',
  cancelFeedback: 'Budget constraints this quarter',
  mrr: 9900,
  cancelAtPeriodEnd: true
});

Properties

Property	Type	Required	Description
subscriptionId	string	Yes	Subscription identifier
accountId	string	Yes	Account identifier
planId	string	No	Cancelled plan
cancelReason	string	No	Cancellation reason code
cancelFeedback	string	No	User-provided feedback
mrr	number	No	MRR being cancelled in cents
cancelAtPeriodEnd	boolean	No	If true, cancels at end of billing period

When to Fire

When customer clicks cancel button
When cancellation request is submitted
When Stripe subscription is set to cancel at period end