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Fires when a user downloads gated content. Use this event to measure content marketing effectiveness and identify marketing-qualified leads.

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JavaScript

window._upstack('track', 'content_downloaded', {
  contentId: 'wp_2024_analytics_guide',
  contentType: 'whitepaper',
  contentTitle: '2024 Marketing Analytics Guide',
  userEmail: 'prospect@company.com',
  companyName: 'Prospect Corp',
  source: 'blog_cta'
});

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Properties

PropertyTypeRequiredDescription
contentIdstringYesUnique content identifier
contentTypestringNoType of content (whitepaper, ebook, case_study, template, guide)
contentTitlestringNoHuman-readable content title
userEmailstringNoDownloader’s email address
companyNamestringNoUser’s company name
sourcestringNoWhere the download was initiated

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When to Fire

  • After gated content form submission
  • After PDF/document download starts
  • After content access is granted via email gate