content_downloaded Event - Upstack Data

Fires when a user downloads gated content. Use this event to measure content marketing effectiveness and identify marketing-qualified leads.

JavaScript

window._upstack('track', 'content_downloaded', {
  contentId: 'wp_2024_analytics_guide',
  contentType: 'whitepaper',
  contentTitle: '2024 Marketing Analytics Guide',
  userEmail: 'prospect@company.com',
  companyName: 'Prospect Corp',
  source: 'blog_cta'
});

Properties

Property	Type	Required	Description
contentId	string	Yes	Unique content identifier
contentType	string	No	Type of content (`whitepaper`, `ebook`, `case_study`, `template`, `guide`)
contentTitle	string	No	Human-readable content title
userEmail	string	No	Downloader’s email address
companyName	string	No	User’s company name
source	string	No	Where the download was initiated

When to Fire

After gated content form submission
After PDF/document download starts
After content access is granted via email gate