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Fires when a user registers for a webinar or virtual event. Use this event to measure event marketing performance and track registrant-to-attendee conversion.

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JavaScript

window._upstack('track', 'webinar_registered', {
  webinarId: 'web_product_demo_2024',
  webinarTitle: 'Product Demo: Advanced Analytics Features',
  webinarDate: '2026-03-15T14:00:00.000Z',
  userEmail: 'attendee@company.com',
  companyName: 'Attendee Corp',
  source: 'email_campaign'
});

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Properties

PropertyTypeRequiredDescription
webinarIdstringYesUnique webinar identifier
webinarTitlestringNoHuman-readable webinar title
webinarDatestringNoISO 8601 scheduled date
userEmailstringNoRegistrant’s email address
companyNamestringNoUser’s company name
sourcestringNoWhere the registration was initiated

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When to Fire

  • After webinar registration form submission
  • After calendar invite is sent
  • After registration confirmation email is delivered