webinar_registered Event - Upstack Data

Fires when a user registers for a webinar or virtual event. Use this event to measure event marketing performance and track registrant-to-attendee conversion.

JavaScript

window._upstack('track', 'webinar_registered', {
  webinarId: 'web_product_demo_2024',
  webinarTitle: 'Product Demo: Advanced Analytics Features',
  webinarDate: '2026-03-15T14:00:00.000Z',
  userEmail: 'attendee@company.com',
  companyName: 'Attendee Corp',
  source: 'email_campaign'
});

Properties

Property	Type	Required	Description
webinarId	string	Yes	Unique webinar identifier
webinarTitle	string	No	Human-readable webinar title
webinarDate	string	No	ISO 8601 scheduled date
userEmail	string	No	Registrant’s email address
companyName	string	No	User’s company name
source	string	No	Where the registration was initiated

When to Fire

After webinar registration form submission
After calendar invite is sent
After registration confirmation email is delivered