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Fires when a user requests a product demo. Use this event to measure sales-qualified leads and demo conversion rates.

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JavaScript

window._upstack('track', 'demo_requested', {
  userEmail: 'buyer@enterprise.com',
  companyName: 'Enterprise Corp',
  companySize: '500-1000',
  useCase: 'marketing_analytics'
});

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Properties

PropertyTypeRequiredDescription
userEmailstringNoRequester email
companyNamestringNoCompany name
companySizestringNoCompany size range
useCasestringNoPrimary use case

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When to Fire

  • After demo request form submission
  • After sales call booking confirmation
  • After Calendly/HubSpot meeting scheduled