trial_activated Event - Upstack Data

Fires when a trial user reaches a meaningful activation milestone. Use this event to measure trial engagement and predict conversion likelihood.

JavaScript

window._upstack('track', 'trial_activated', {
  accountId: 'acct_abc123',
  planId: 'plan_pro_monthly',
  trialDaysRemaining: 12,
  activationMilestone: 'first_integration_connected'
});

Properties

Property	Type	Required	Description
accountId	string	Yes	Account identifier
planId	string	No	Trial plan identifier
trialDaysRemaining	number	No	Days remaining in trial
activationMilestone	string	No	Which milestone was reached

When to Fire

After first key feature is used
After onboarding checklist is completed
After first data import succeeds