subscription_recurring_purchase Event

Fires when a recurring subscription payment is processed (not the initial purchase). Use this event for retention and LTV analysis.

JavaScript

window._upstack('track', 'subscription_recurring_purchase', {
  subscriptionId: 'sub_def456',
  accountId: 'acct_abc123',
  planId: 'plan_pro_monthly',
  planName: 'Pro Plan',
  value: 9900,
  currency: 'USD',
  billingInterval: 'month',
  renewalNumber: 6
});

Properties

Property	Type	Required	Description
subscriptionId	string	Yes	Subscription identifier
accountId	string	Yes	Account identifier
planId	string	No	Plan identifier
planName	string	No	Plan display name
value	number	No	Payment amount in cents
currency	string	No	ISO 4217 currency code
billingInterval	string	No	`month` or `year`
renewalNumber	number	No	Which renewal this is (2nd, 3rd, etc.)

When to Fire

Each recurring billing cycle
When Stripe invoice.paid fires for an existing subscription
Monthly/annual renewal charge succeeds

Stripe Webhook

Maps to invoice.paid for existing subscriptions (not the first invoice).

subscription_initial_purchase order_fulfilled

⌘I

SDK

PIXEL EVENTS

IDENTITY

AUTOMATIC TRACKING

subscription_recurring_purchase Event

JavaScript

Properties

When to Fire

Stripe Webhook

​JavaScript

​Properties

​When to Fire

​Stripe Webhook

JavaScript

Properties

When to Fire

Stripe Webhook