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Fires when a customer upgrades to a higher-tier plan. Use this event to measure expansion revenue and upsell success.

JavaScript

Properties

When to Fire

  • When plan changes from lower to higher tier
  • When Stripe subscription item is updated with higher-priced plan
  • After upgrade checkout completes

Stripe Webhook

Maps to customer.subscription.updated when the new price is higher than the previous price.
Track mrrDelta alongside subscription_downgraded to calculate net revenue retention.