account_deleted Event

Fires when an account is permanently deleted. Track this event to measure churn and understand why customers leave.

JavaScript

window._upstack('track', 'account_deleted', {
  accountId: 'acct_abc123',
  accountName: 'Acme Corporation',
  cancelReason: 'no_longer_needed',
  cancelFeedback: 'Switching to a different solution',
  mrr: 9900
});

Properties

Property	Type	Required	Description
accountId	string	Yes	Deleted account identifier
accountName	string	No	Account name
cancelReason	string	No	Reason code for deletion
cancelFeedback	string	No	User-provided feedback
mrr	number	No	Lost MRR in cents

When to Fire

After account deletion confirmation
After workspace removal completes
After data retention period expires

account_created signup_started

⌘I

SDK

PIXEL EVENTS

IDENTITY

AUTOMATIC TRACKING

JavaScript

Properties

When to Fire

​JavaScript

​Properties

​When to Fire

JavaScript

Properties

When to Fire