JavaScript
Properties
| Property | Type | Required | Description |
|---|---|---|---|
| userId | string | Yes | User identifier |
| accountId | string | Yes | Account identifier |
| userEmail | string | No | User email address |
| activationMilestone | string | No | Which milestone was reached |
| daysToActivation | number | No | Days from signup to activation |
When to Fire
- When user completes onboarding checklist
- When user performs first key action
- When user reaches engagement threshold