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Blended Cost per All Conversions measures the average cost for each conversion attributed to your advertising across all platforms, including cross-device and view-through conversions.

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Formula

Blended Cost per All Conversions = Blended Spend ÷ Blended All Conversions

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Formula Components

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Example

Your store spent $25,000 across all advertising channels in May and generated 1,850 all conversions (including click-through, view-through, and cross-device conversions).

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How It Works

Blended Cost per All Conversions aggregates total ad spend and all conversion events from Meta, Google, and TikTok, then calculates the average cost per conversion. Unlike standard cost-per-conversion which counts only click-attributed conversions, this metric includes cross-device conversions (user clicks on mobile, converts on desktop) and view-through conversions (user sees an ad but converts without clicking).

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When to Use

See all Blended Conversions metrics →