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Blended Cost per View-Through Conversion measures how much you spend on average for each conversion from someone who saw but didn’t click your ad. Google Ads is the only platform that reports view-through conversions, so only Google spend counts.

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Formula

Blended Cost per View-Through Conversion = Google Spend ÷ Blended View-Through Conversions

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Formula Components

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Example

Your store ran ads on all three platforms in May: Dividing Blended Spend ($15,000) by Google’s 92 view-through conversions would give $163.04, three times the real cost.

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How It Works

Upstack divides Google spend by the view-through conversions Google Ads reports. Meta and TikTok don’t fill this count, so their spend is left out. In the app the formula reads Google Spend ÷ View-Through Conversions. Because Google is the only source, this metric matches Google Cost per View-Through Conversion for the same filters.

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When to Use

See all Blended Conversions metrics →