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TikTok Purchases counts the total number of purchase conversions attributed to your TikTok ad campaigns.

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Formula

TikTok Purchases = COUNT ( TikTok-Attributed Purchase Events )

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Formula Components

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Example

Your TikTok campaigns generated 847 purchases last month across all ad groups.

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How It Works

TikTok Purchases counts each purchase event that TikTok attributes to your ad campaigns. Attribution includes both click-through conversions (user clicked an ad before purchasing) and view-through conversions (user saw an ad before purchasing). The attribution window is configurable in your TikTok Ads Manager settings.

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When to Use

See all TikTok Conversions metrics →