TikTok Initiate Checkouts: Attributed Checkout Starts

TikTok Initiate Checkouts counts the number of checkout initiations attributed to your TikTok ad campaigns.

Formula

TikTok Initiate Checkouts = COUNT ( TikTok-Attributed Initiate Checkout Events )

Formula Components

Metric	Definition
TikTok-Attributed Initiate Checkout Events	Checkout starts from users who clicked or viewed a TikTok ad within the attribution window

Metadata
Type	Number
Data Source	TikTok Ads
Aggregation	Count

Example

Your TikTok campaigns drove 892 checkout initiations during a product launch week.

Campaign	Initiate Checkouts	Conversion Rate to Purchase
Summer Collection	534	68%
Flash Sale	285	72%
New Arrivals	73	61%

How It Works

When a user views or clicks a TikTok ad and later initiates checkout on your store, Upstack attributes that checkout start to TikTok. Attribution uses TikTok’s click ID (ttclid) and view-through tracking within the configured attribution window.

When to Use

Scenario	Action
Measuring checkout intent	Compare initiate checkouts to completed purchases to identify drop-off
Evaluating ad creative	Analyze which TikTok ads drive the most checkout starts
Funnel optimization	Calculate the initiate checkout to purchase conversion rate
Campaign comparison	Compare checkout intent across different TikTok campaign types

Metric	Relationship
TikTok Conversions	Completed purchases vs. checkout starts
TikTok Add to Carts	Earlier funnel stage before checkout
TikTok Conversion Value	Revenue from completed TikTok-attributed purchases

See all TikTok Conversions metrics →

TikTok Cost/ATC TikTok Checkout Value

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​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics