TikTok View Contents Value: Product View Revenue Tracking

TikTok View Contents Value measures the combined catalog value of all product pages viewed by visitors from your TikTok ads.

Formula

TikTok View Contents Value = SUM ( View Content Values )

Formula Components

Metric	Definition
View Content Values	Catalog price of each product viewed, attributed to TikTok ads

Metadata
Type	Currency
Data Source	TikTok Ads
Aggregation	Sum

Example

A home decor brand ran TikTok ads in March and drove 8,450 product page views with a combined catalog value of $127,680.

Week	View Contents	View Contents Value	Avg Value/View
Week 1	1,890	$28,350	$15.00
Week 2	2,240	$33,600	$15.00
Week 3	2,120	$31,800	$15.00
Week 4	2,200	$33,930	$15.42

How It Works

TikTok tracks the view_content event when a visitor lands on a product page after engaging with your ad. The value is pulled from your product catalog—typically the listed price of the viewed item. This metric sums all product values across view events.

When to Use

Scenario	Action
Evaluate top-of-funnel value	Compare view value against add-to-cart value to gauge intent
Assess product interest	High view value indicates visitors are browsing premium items
Benchmark campaign creative	Higher-value views may indicate better audience targeting
Calculate funnel conversion rates	Divide cart value by view value to measure progression

Metric	Relationship
TikTok View Contents	Count of product views (pair with value for avg view value)
TikTok Add to Carts Value	Next funnel stage—value of items added to cart

See all TikTok Conversions metrics →

TikTok View Contents TikTok Cost/View Content

⌘I

​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics