TikTok View Contents Value measures the combined catalog value of all product pages viewed by visitors from your TikTok ads.
TikTok View Contents Value = SUM ( View Content Values )
| Metric | Definition |
|---|
| View Content Values | Catalog price of each product viewed, attributed to TikTok ads |
| Metadata | |
|---|
| Type | Currency |
| Data Source | TikTok Ads |
| Aggregation | Sum |
Example
A home decor brand ran TikTok ads in March and drove 8,450 product page views with a combined catalog value of $127,680.
| Week | View Contents | View Contents Value | Avg Value/View |
|---|
| Week 1 | 1,890 | $28,350 | $15.00 |
| Week 2 | 2,240 | $33,600 | $15.00 |
| Week 3 | 2,120 | $31,800 | $15.00 |
| Week 4 | 2,200 | $33,930 | $15.42 |
How It Works
TikTok tracks the view_content event when a visitor lands on a product page after engaging with your ad. The value is pulled from your product catalog—typically the listed price of the viewed item. This metric sums all product values across view events.
When to Use
| Scenario | Action |
|---|
| Evaluate top-of-funnel value | Compare view value against add-to-cart value to gauge intent |
| Assess product interest | High view value indicates visitors are browsing premium items |
| Benchmark campaign creative | Higher-value views may indicate better audience targeting |
| Calculate funnel conversion rates | Divide cart value by view value to measure progression |
| Metric | Relationship |
|---|
| TikTok View Contents | Count of product views (pair with value for avg view value) |
| TikTok Add to Carts Value | Next funnel stage—value of items added to cart |
