Total dollar value of subscribe events that TikTok attributes to your advertising campaigns.
TikTok Subscribes Value = SUM ( Subscribe Values )
| Metric | Definition |
|---|
| Subscribe Values | Dollar amounts assigned to individual subscribe events tracked by TikTok |
| Metadata | |
|---|
| Type | Currency |
| Data Source | TikTok Ads |
| Aggregation | Sum |
Example
Your TikTok campaigns generated $8,450 in subscription value last month from 169 subscribe events.
| Campaign | Subscribes | Value | Avg. Value |
|---|
| Newsletter Signup | 102 | $5,100 | $50 |
| Premium Tier | 67 | $3,350 | $50 |
| Total | 169 | $8,450 | $50 |
How It Works
TikTok tracks subscribe events that occur after users interact with your ads within your attribution window. When a tracked subscribe event fires with an assigned value, TikTok records that value and attributes it to the ad that drove the conversion.
When to Use
| Scenario | Action |
|---|
| Measuring subscription revenue | Compare subscribes value across campaigns to identify top performers |
| Evaluating cost efficiency | Divide value by Cost per Subscribe to assess return on acquisition |
| Budget allocation | Shift spend toward campaigns generating highest subscription value |
| Subscription campaign ROI | Compare subscribes value against ad spend to gauge profitability |
| Metric | Relationship |
|---|
| TikTok Subscribes | Count of subscribe events that generated this value |
| TikTok Cost per Subscribe | Average spend per subscribe event |
