TikTok Schedules Value: Total Revenue from Schedule Events

The combined monetary value of all schedule events attributed to your TikTok ads.

Formula

TikTok Schedules Value = SUM ( Schedule Values )

Formula Components

Metric	Definition
Schedule Values	The monetary value assigned to each schedule event (appointment booking, consultation, etc.)

Metadata
Type	Currency
Data Source	TikTok Ads
Aggregation	Sum

Example

Your TikTok campaigns generated $12,400 in schedule value from 62 appointments this month:

Campaign	Schedules	Value	Avg Value
Spring Sale	38	$7,600	$200
New Customer	24	$4,800	$200

How It Works

TikTok Schedules Value sums the monetary value of each schedule event that TikTok attributes to your ads. Schedule events capture appointment bookings, consultations, and other scheduled interactions. Values are reported by TikTok based on the event data you pass to their pixel.

When to Use

Scenario	Action
Measuring booking revenue	Track total revenue from scheduled appointments
Comparing campaign value	Identify which campaigns drive highest-value bookings
Calculating schedule ROI	Divide by ad spend to find return on schedule events
Optimizing for value	Shift budget toward campaigns with higher schedule values

Metric	Relationship
TikTok Schedules	Count of events (this metric sums their values)
TikTok Cost per Schedule	TikTok Spend ÷ Schedules

See all TikTok Conversions metrics →

TikTok Schedules TikTok Cost/Schedule

⌘I

​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics