The combined monetary value of all schedule events attributed to your TikTok ads.
TikTok Schedules Value = SUM ( Schedule Values )
| Metric | Definition |
|---|
| Schedule Values | The monetary value assigned to each schedule event (appointment booking, consultation, etc.) |
| Metadata | |
|---|
| Type | Currency |
| Data Source | TikTok Ads |
| Aggregation | Sum |
Example
Your TikTok campaigns generated $12,400 in schedule value from 62 appointments this month:
| Campaign | Schedules | Value | Avg Value |
|---|
| Spring Sale | 38 | $7,600 | $200 |
| New Customer | 24 | $4,800 | $200 |
How It Works
TikTok Schedules Value sums the monetary value of each schedule event that TikTok attributes to your ads. Schedule events capture appointment bookings, consultations, and other scheduled interactions. Values are reported by TikTok based on the event data you pass to their pixel.
When to Use
| Scenario | Action |
|---|
| Measuring booking revenue | Track total revenue from scheduled appointments |
| Comparing campaign value | Identify which campaigns drive highest-value bookings |
| Calculating schedule ROI | Divide by ad spend to find return on schedule events |
| Optimizing for value | Shift budget toward campaigns with higher schedule values |
| Metric | Relationship |
|---|
| TikTok Schedules | Count of events (this metric sums their values) |
| TikTok Cost per Schedule | TikTok Spend ÷ Schedules |
