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TikTok Add to Carts counts the number of add-to-cart events TikTok attributes to your ads—a mid-funnel signal of purchase intent.

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Formula

TikTok Add to Carts = COUNT ( TikTok-Attributed Add to Cart Events )

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Formula Components

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Example

A skincare brand spent $2,400 on TikTok ads last week targeting Gen Z audiences with influencer-style content.

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How It Works

TikTok counts an add-to-cart event when a user adds a product to their cart on your site after interacting with your ad. Attribution uses TikTok’s click-through and view-through windows (typically 7-day click, 1-day view). The count reflects TikTok’s attribution model, which may differ from Upstack’s first-party attribution.

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When to Use

See all TikTok Conversions metrics →