TikTok Add to Carts counts the number of add-to-cart events TikTok attributes to your ads—a mid-funnel signal of purchase intent.
TikTok Add to Carts = COUNT ( TikTok-Attributed Add to Cart Events )
| Metric | Definition |
|---|
| TikTok-Attributed Add to Cart Events | Cart additions tracked by TikTok’s pixel or Events API within the attribution window |
| Metadata | |
|---|
| Type | Number |
| Data Source | TikTok Ads |
| Aggregation | Sum |
Example
A skincare brand spent $2,400 on TikTok ads last week targeting Gen Z audiences with influencer-style content.
| Campaign | Add to Carts | Cost per Add to Cart |
|---|
| UGC Testimonials | 847 | $1.42 |
| Product Demo | 312 | $3.85 |
| Flash Sale | 1,203 | $0.99 |
| Total | 2,362 | $1.02 |
How It Works
TikTok counts an add-to-cart event when a user adds a product to their cart on your site after interacting with your ad. Attribution uses TikTok’s click-through and view-through windows (typically 7-day click, 1-day view). The count reflects TikTok’s attribution model, which may differ from Upstack’s first-party attribution.
When to Use
| Scenario | Action |
|---|
| Evaluating campaign mid-funnel performance | Compare add-to-cart volume across campaigns |
| Optimizing for purchase intent | Scale campaigns with high add-to-cart counts |
| Diagnosing checkout drop-off | Compare add-to-carts vs. initiated checkouts |
| Benchmarking creative performance | Identify which ads drive the most cart actions |
| Metric | Relationship |
|---|
| TikTok Cost per Add to Cart | Cost efficiency of driving cart actions |
| TikTok Initiate Checkouts | Next step in purchase funnel |
| TikTok Purchases | Final conversion event |
