TikTok Schedules: Ad-Attributed Appointment Bookings

TikTok Schedules counts the number of schedule events (appointment bookings, demo requests, consultation sign-ups) that TikTok attributes to your ads.

Formula

TikTok Schedules = COUNT ( TikTok-Attributed Schedule Events )

Formula Components

Metric	Definition
TikTok-Attributed Schedule Events	Appointment bookings, demo requests, or consultation sign-ups that occur within TikTok’s attribution window after ad interaction

Metadata
Type	Number
Data Source	TikTok Ads
Aggregation	Sum

Example

Your salon ran a TikTok campaign promoting online booking. Over the week, 156 users clicked through and scheduled appointments.

Day	Schedules	Spend	Cost per Schedule
Monday	28	$140	$5.00
Tuesday	31	$155	$5.00
Wednesday	22	$132	$6.00
Thursday	35	$140	$4.00
Friday	40	$160	$4.00
Total	156	$727	$4.66

How It Works

TikTok tracks when users complete a schedule event (appointment booking, demo request, or consultation sign-up) after interacting with your ad. Attribution follows TikTok’s click-through and view-through windows, crediting your ad when the booking occurs within the attribution period.

When to Use

Scenario	Action
Service-based campaigns	Track bookings driven by TikTok ads
B2B demo requests	Measure demo sign-ups from ad traffic
Consultation funnels	Monitor consultation bookings per campaign
Scheduling efficiency	Compare cost per schedule across ad sets

Metric	Relationship
TikTok Cost per Schedule	Cost efficiency per booking
TikTok Schedules Value	Revenue value of bookings
TikTok Leads	Alternative lead conversion metric

See all TikTok Conversions metrics →

TikTok Cost/Subscribe TikTok Schedules Value

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​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics