TikTok Schedules counts the number of schedule events (appointment bookings, demo requests, consultation sign-ups) that TikTok attributes to your ads.
TikTok Schedules = COUNT ( TikTok-Attributed Schedule Events )
| Metric | Definition |
|---|
| TikTok-Attributed Schedule Events | Appointment bookings, demo requests, or consultation sign-ups that occur within TikTok’s attribution window after ad interaction |
| Metadata | |
|---|
| Type | Number |
| Data Source | TikTok Ads |
| Aggregation | Sum |
Example
Your salon ran a TikTok campaign promoting online booking. Over the week, 156 users clicked through and scheduled appointments.
| Day | Schedules | Spend | Cost per Schedule |
|---|
| Monday | 28 | $140 | $5.00 |
| Tuesday | 31 | $155 | $5.00 |
| Wednesday | 22 | $132 | $6.00 |
| Thursday | 35 | $140 | $4.00 |
| Friday | 40 | $160 | $4.00 |
| Total | 156 | $727 | $4.66 |
How It Works
TikTok tracks when users complete a schedule event (appointment booking, demo request, or consultation sign-up) after interacting with your ad. Attribution follows TikTok’s click-through and view-through windows, crediting your ad when the booking occurs within the attribution period.
When to Use
| Scenario | Action |
|---|
| Service-based campaigns | Track bookings driven by TikTok ads |
| B2B demo requests | Measure demo sign-ups from ad traffic |
| Consultation funnels | Monitor consultation bookings per campaign |
| Scheduling efficiency | Compare cost per schedule across ad sets |
| Metric | Relationship |
|---|
| TikTok Cost per Schedule | Cost efficiency per booking |
| TikTok Schedules Value | Revenue value of bookings |
| TikTok Leads | Alternative lead conversion metric |
