TikTok Subscribes: Attributed Subscription Events

TikTok Subscribes counts how many subscribe events TikTok attributes to your ads.

Formula

TikTok Subscribes = COUNT ( TikTok-Attributed Subscribe Events )

Formula Components

Metric	Definition
TikTok-Attributed Subscribe Events	Subscribe events (newsletter signups, trial starts, memberships) where TikTok attributed the conversion to an ad interaction

Metadata
Type	Number
Data Source	TikTok Ads
Aggregation	Sum

Example

Your TikTok campaign generated 1,247 subscribes in Q1. Users signed up for your newsletter or subscription service after engaging with your ads, building your recurring customer base.

Campaign	Subscribes	Cost/Subscribe	LTV Impact
Loyalty Program	782	$2.45	High
Newsletter Push	465	$1.89	Medium

How It Works

TikTok fires a subscribe event when a user completes a subscription action after interacting with your ad—such as signing up for a newsletter, starting a trial, or joining a membership program. Attribution follows TikTok’s default window (typically 7-day click, 1-day view).

When to Use

Scenario	Action
Building email lists	Track newsletter signups from TikTok traffic
Launching subscription services	Measure trial starts and membership signups
Evaluating campaign ROI	Compare subscribe cost to subscriber LTV
Optimizing for recurring revenue	Focus on campaigns with higher subscribe rates

Metric	Relationship
TikTok Cost per Subscribe	Efficiency of driving subscribe events
TikTok Subscribes Value	Monetary value of subscription activity
TikTok Purchases	Downstream conversion from subscribers

See all TikTok Conversions metrics →

TikTok Cost/Search TikTok Subscribes Value

⌘I

​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics