TikTok Subscribes counts how many subscribe events TikTok attributes to your ads.
TikTok Subscribes = COUNT ( TikTok-Attributed Subscribe Events )
| Metric | Definition |
|---|
| TikTok-Attributed Subscribe Events | Subscribe events (newsletter signups, trial starts, memberships) where TikTok attributed the conversion to an ad interaction |
| Metadata | |
|---|
| Type | Number |
| Data Source | TikTok Ads |
| Aggregation | Sum |
Example
Your TikTok campaign generated 1,247 subscribes in Q1. Users signed up for your newsletter or subscription service after engaging with your ads, building your recurring customer base.
| Campaign | Subscribes | Cost/Subscribe | LTV Impact |
|---|
| Loyalty Program | 782 | $2.45 | High |
| Newsletter Push | 465 | $1.89 | Medium |
How It Works
TikTok fires a subscribe event when a user completes a subscription action after interacting with your ad—such as signing up for a newsletter, starting a trial, or joining a membership program. Attribution follows TikTok’s default window (typically 7-day click, 1-day view).
When to Use
| Scenario | Action |
|---|
| Building email lists | Track newsletter signups from TikTok traffic |
| Launching subscription services | Measure trial starts and membership signups |
| Evaluating campaign ROI | Compare subscribe cost to subscriber LTV |
| Optimizing for recurring revenue | Focus on campaigns with higher subscribe rates |
| Metric | Relationship |
|---|
| TikTok Cost per Subscribe | Efficiency of driving subscribe events |
| TikTok Subscribes Value | Monetary value of subscription activity |
| TikTok Purchases | Downstream conversion from subscribers |
