The number of add-to-wishlist actions attributed to your TikTok ads.
TikTok Add to Wishlists = COUNT ( TikTok-Attributed Add to Wishlist Events )
| Metric | Definition |
|---|
| TikTok-Attributed Add to Wishlist Events | Wishlist additions that occurred after a user viewed or clicked your TikTok ad |
| Metadata | |
|---|
| Type | Number |
| Data Source | TikTok Ads |
| Aggregation | Sum |
Example
Your TikTok campaigns generated 2,847 wishlist additions this month:
| Campaign | Wishlists | Cost per Wishlist |
|---|
| Holiday Gift Guide | 1,245 | $0.42 |
| New Arrivals | 892 | $0.58 |
| Flash Sale Teaser | 710 | $0.31 |
How It Works
TikTok tracks when users add products to their wishlist after viewing or clicking your ads. These events signal strong purchase intent—users are saving items for later. Attribution follows TikTok’s click-through and view-through windows.
When to Use
| Scenario | Action |
|---|
| Measuring purchase intent | Track wishlists as a leading indicator before sales |
| Optimizing for intent | Target campaigns toward wishlist-prone audiences |
| Retargeting lists | Build audiences from users who wishlisted but didn’t buy |
| Seasonal planning | Monitor wishlist spikes before major shopping events |
| Metric | Relationship |
|---|
| TikTok Wishlist Cost | Cost per wishlist addition |
| TikTok Wishlist Value | Revenue from wishlisted items |
| TikTok Add to Carts | Next step in funnel after wishlisting |
