TikTok Add to Wishlists: Wishlist Intent from Ads

The number of add-to-wishlist actions attributed to your TikTok ads.

Formula

TikTok Add to Wishlists = COUNT ( TikTok-Attributed Add to Wishlist Events )

Formula Components

Metric	Definition
TikTok-Attributed Add to Wishlist Events	Wishlist additions that occurred after a user viewed or clicked your TikTok ad

Metadata
Type	Number
Data Source	TikTok Ads
Aggregation	Sum

Example

Your TikTok campaigns generated 2,847 wishlist additions this month:

Campaign	Wishlists	Cost per Wishlist
Holiday Gift Guide	1,245	$0.42
New Arrivals	892	$0.58
Flash Sale Teaser	710	$0.31

How It Works

TikTok tracks when users add products to their wishlist after viewing or clicking your ads. These events signal strong purchase intent—users are saving items for later. Attribution follows TikTok’s click-through and view-through windows.

When to Use

Scenario	Action
Measuring purchase intent	Track wishlists as a leading indicator before sales
Optimizing for intent	Target campaigns toward wishlist-prone audiences
Retargeting lists	Build audiences from users who wishlisted but didn’t buy
Seasonal planning	Monitor wishlist spikes before major shopping events

Metric	Relationship
TikTok Wishlist Cost	Cost per wishlist addition
TikTok Wishlist Value	Revenue from wishlisted items
TikTok Add to Carts	Next step in funnel after wishlisting

See all TikTok Conversions metrics →

TikTok Cost/Registration TikTok Wishlist Value

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​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics