The combined monetary value of all completed registrations attributed to your TikTok ads.
TikTok Complete Registrations Value = SUM ( Registration Values )
| Metric | Definition |
|---|
| Registration Values | The monetary value assigned to each completed registration event |
| Metadata | |
|---|
| Type | Currency |
| Data Source | TikTok Ads |
| Aggregation | Sum |
Example
Your TikTok registration campaigns generated $12,400 in value from 620 completed signups this month:
| Campaign | Registrations | Value | Avg Value |
|---|
| Lead Gen - Fitness App | 340 | $6,800 | $20.00 |
| Free Trial - SaaS | 180 | $3,600 | $20.00 |
| Newsletter Signup | 100 | $2,000 | $20.00 |
How It Works
Registration Value sums the monetary value assigned to each completed registration event. TikTok attributes registrations to your ads based on view-through and click-through windows. Values are typically set as a fixed amount per registration or calculated from expected customer lifetime value.
When to Use
| Scenario | Action |
|---|
| Evaluating lead gen campaigns | Compare total registration value across campaigns |
| Calculating registration ROAS | Divide Registration Value by TikTok Spend |
| Optimizing signup flow | Identify which creatives drive the highest-value registrations |
| Budget planning | Allocate spend toward campaigns generating the most registration value |
| Metric | Relationship |
|---|
| TikTok Complete Registrations | Count of registrations (this metric sums their values) |
| TikTok Cost per Registration | TikTok Spend ÷ Completed Registrations |
