TikTok Complete Registrations Value: Revenue from Signups

The combined monetary value of all completed registrations attributed to your TikTok ads.

Formula

TikTok Complete Registrations Value = SUM ( Registration Values )

Formula Components

Metric	Definition
Registration Values	The monetary value assigned to each completed registration event

Metadata
Type	Currency
Data Source	TikTok Ads
Aggregation	Sum

Example

Your TikTok registration campaigns generated $12,400 in value from 620 completed signups this month:

Campaign	Registrations	Value	Avg Value
Lead Gen - Fitness App	340	$6,800	$20.00
Free Trial - SaaS	180	$3,600	$20.00
Newsletter Signup	100	$2,000	$20.00

How It Works

Registration Value sums the monetary value assigned to each completed registration event. TikTok attributes registrations to your ads based on view-through and click-through windows. Values are typically set as a fixed amount per registration or calculated from expected customer lifetime value.

When to Use

Scenario	Action
Evaluating lead gen campaigns	Compare total registration value across campaigns
Calculating registration ROAS	Divide Registration Value by TikTok Spend
Optimizing signup flow	Identify which creatives drive the highest-value registrations
Budget planning	Allocate spend toward campaigns generating the most registration value

Metric	Relationship
TikTok Complete Registrations	Count of registrations (this metric sums their values)
TikTok Cost per Registration	TikTok Spend ÷ Completed Registrations

See all TikTok Conversions metrics →

TikTok Registrations TikTok Cost/Registration

⌘I

​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics