TikTok App Installs: Mobile App Downloads from TikTok Ads

TikTok App Installs counts the number of app downloads TikTok attributes to your ads.

Formula

TikTok App Installs = COUNT ( TikTok-Attributed App Install Events )

Formula Components

Metric	Definition
TikTok-Attributed App Install Events	App download events tracked by TikTok via mobile measurement partners (MMPs) or TikTok SDK within the attribution window

Metadata
Type	Number
Data Source	TikTok Ads
Aggregation	Count

Example

Your fitness app campaign drove 2,847 installs in March across three ad groups targeting different audiences.

Ad Group	App Installs	Spend	Cost per Install
Health Enthusiasts	1,245	$2,490	$2.00
New Year Resolutions	982	$2,455	$2.50
Athletes	620	$1,860	$3.00

How It Works

TikTok tracks app installs using mobile measurement partners (MMPs) and TikTok’s own SDK. When a user clicks your ad and installs your app within the attribution window, TikTok counts it as an attributed install.

When to Use

Scenario	Action
Launching a new app	Track total installs to measure campaign reach
Comparing ad creatives	Identify which videos drive the most downloads
Scaling install campaigns	Monitor volume against budget increases
Evaluating audience targeting	Compare install rates across different ad groups

Metric	Relationship
TikTok Cost per App Install	Cost efficiency per install
TikTok Completed Registrations	Post-install signup actions
TikTok Spend	Total ad budget consumed

See all TikTok Conversions metrics →

TikTok Cost/Schedule TikTok CPI

⌘I

​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics