TikTok App Installs counts the number of app downloads TikTok attributes to your ads.
TikTok App Installs = COUNT ( TikTok-Attributed App Install Events )
| Metric | Definition |
|---|
| TikTok-Attributed App Install Events | App download events tracked by TikTok via mobile measurement partners (MMPs) or TikTok SDK within the attribution window |
| Metadata | |
|---|
| Type | Number |
| Data Source | TikTok Ads |
| Aggregation | Count |
Example
Your fitness app campaign drove 2,847 installs in March across three ad groups targeting different audiences.
| Ad Group | App Installs | Spend | Cost per Install |
|---|
| Health Enthusiasts | 1,245 | $2,490 | $2.00 |
| New Year Resolutions | 982 | $2,455 | $2.50 |
| Athletes | 620 | $1,860 | $3.00 |
How It Works
TikTok tracks app installs using mobile measurement partners (MMPs) and TikTok’s own SDK. When a user clicks your ad and installs your app within the attribution window, TikTok counts it as an attributed install.
When to Use
| Scenario | Action |
|---|
| Launching a new app | Track total installs to measure campaign reach |
| Comparing ad creatives | Identify which videos drive the most downloads |
| Scaling install campaigns | Monitor volume against budget increases |
| Evaluating audience targeting | Compare install rates across different ad groups |
| Metric | Relationship |
|---|
| TikTok Cost per App Install | Cost efficiency per install |
| TikTok Completed Registrations | Post-install signup actions |
| TikTok Spend | Total ad budget consumed |
