TikTok Purchases Value: Track Ad-Attributed Revenue

Total revenue from purchases that TikTok attributes to your advertising campaigns.

Formula

TikTok Purchases Value = SUM ( Purchase Revenue )

Formula Components

Metric	Definition
Purchase Revenue	The transaction value recorded when a tracked purchase event fires after ad interaction

Metadata
Type	Currency
Data Source	TikTok Ads
Aggregation	Sum

Example

Your TikTok campaigns generated $24,650 in attributed revenue last month across 412 purchases.

Campaign	Purchases	Purchases Value	Avg. Order Value
Spring Collection	248	$15,120	$61
Flash Sale	164	$9,530	$58
Total	412	$24,650	$60

How It Works

TikTok tracks purchases that occur after users interact with your ads within your attribution window. When a tracked purchase event fires, TikTok records the transaction value and attributes it to the ad that drove the conversion.

When to Use

Scenario	Action
Measuring campaign revenue	Compare purchases value across campaigns to identify top performers
Calculating ROAS	Divide purchases value by spend to get return on ad spend
Budget allocation	Shift spend toward campaigns generating highest revenue
Profitability analysis	Subtract ad spend from purchases value to assess net return

Metric	Relationship
TikTok Purchases	Count of purchases that generated this revenue
TikTok ROAS	Revenue return per dollar spent
TikTok Spend	Ad budget used to generate this revenue

See all TikTok Conversions metrics →

TikTok Purchases TikTok View Contents

⌘I

​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics