Total revenue from purchases that TikTok attributes to your advertising campaigns.
TikTok Purchases Value = SUM ( Purchase Revenue )
| Metric | Definition |
|---|
| Purchase Revenue | The transaction value recorded when a tracked purchase event fires after ad interaction |
| Metadata | |
|---|
| Type | Currency |
| Data Source | TikTok Ads |
| Aggregation | Sum |
Example
Your TikTok campaigns generated $24,650 in attributed revenue last month across 412 purchases.
| Campaign | Purchases | Purchases Value | Avg. Order Value |
|---|
| Spring Collection | 248 | $15,120 | $61 |
| Flash Sale | 164 | $9,530 | $58 |
| Total | 412 | $24,650 | $60 |
How It Works
TikTok tracks purchases that occur after users interact with your ads within your attribution window. When a tracked purchase event fires, TikTok records the transaction value and attributes it to the ad that drove the conversion.
When to Use
| Scenario | Action |
|---|
| Measuring campaign revenue | Compare purchases value across campaigns to identify top performers |
| Calculating ROAS | Divide purchases value by spend to get return on ad spend |
| Budget allocation | Shift spend toward campaigns generating highest revenue |
| Profitability analysis | Subtract ad spend from purchases value to assess net return |
| Metric | Relationship |
|---|
| TikTok Purchases | Count of purchases that generated this revenue |
| TikTok ROAS | Revenue return per dollar spent |
| TikTok Spend | Ad budget used to generate this revenue |
