TikTok Complete Registrations: Account Signups from Ads

TikTok Complete Registrations = COUNT ( TikTok-Attributed Registration Events )

Metric	Definition
TikTok-Attributed Registration Events	CompleteRegistration events fired by the TikTok Pixel after ad interaction

Metric

Definition

TikTok-Attributed Registration Events

CompleteRegistration events fired by the TikTok Pixel after ad interaction

Metadata
Type	Number
Data Source	TikTok Ads
Aggregation	Count

Metadata

Type

Number

Data Source

TikTok Ads

Aggregation

Count

Ad Group	Registrations	Cost per Registration
Lookalike Audiences	412	$2.85
Interest Targeting	287	$3.42
Retargeting	143	$1.94

Ad Group

Registrations

Cost per Registration

Lookalike Audiences

412

$2.85

Interest Targeting

287

$3.42

Retargeting

143

$1.94

How It Works

TikTok counts a completed registration when a user triggers the CompleteRegistration event on your site or app after interacting with your ad. This event is typically fired after account creation, email verification, or form submission. Attribution follows TikTok’s configured click and view windows.

When to Use

Scenario	Action
Measuring user acquisition	Track how many new accounts your ads generate
Optimizing signup campaigns	Compare registration rates across ad groups
Calculating cost per registration	Divide spend by registrations to find acquisition cost
Evaluating lead quality	Compare registrations to downstream conversions like purchases

Metric	Relationship
TikTok Cost per Completed Registration	Spend ÷ Registrations
TikTok Completed Registrations Value	Total value assigned to registrations
TikTok Leads	Another top-of-funnel conversion event

Metric

Relationship

TikTok Cost per Completed Registration

Spend ÷ Registrations

TikTok Completed Registrations Value

Total value assigned to registrations

TikTok Leads

Another top-of-funnel conversion event

METRICS

TikTok Complete Registrations: Account Signups from Ads

Formula

Formula Components

Example

How It Works

When to Use

​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics