The number of completed registration events TikTok attributes to your ads.
TikTok Complete Registrations = COUNT ( TikTok-Attributed Registration Events )
| Metric | Definition |
|---|
| TikTok-Attributed Registration Events | CompleteRegistration events fired by the TikTok Pixel after ad interaction |
| Metadata | |
|---|
| Type | Number |
| Data Source | TikTok Ads |
| Aggregation | Count |
Example
Your signup campaign generated 842 registrations this week across three ad groups:
| Ad Group | Registrations | Cost per Registration |
|---|
| Lookalike Audiences | 412 | $2.85 |
| Interest Targeting | 287 | $3.42 |
| Retargeting | 143 | $1.94 |
How It Works
TikTok counts a completed registration when a user triggers the CompleteRegistration event on your site or app after interacting with your ad. This event is typically fired after account creation, email verification, or form submission. Attribution follows TikTok’s configured click and view windows.
When to Use
| Scenario | Action |
|---|
| Measuring user acquisition | Track how many new accounts your ads generate |
| Optimizing signup campaigns | Compare registration rates across ad groups |
| Calculating cost per registration | Divide spend by registrations to find acquisition cost |
| Evaluating lead quality | Compare registrations to downstream conversions like purchases |
| Metric | Relationship |
|---|
| TikTok Cost per Completed Registration | Spend ÷ Registrations |
| TikTok Completed Registrations Value | Total value assigned to registrations |
| TikTok Leads | Another top-of-funnel conversion event |
