TikTok Searches counts how many on-site search events TikTok attributes to your ads.
TikTok Searches = COUNT ( TikTok-Attributed Search Events )
| Metric | Definition |
|---|
| TikTok-Attributed Search Events | On-site search actions performed by users after interacting with a TikTok ad |
| Metadata | |
|---|
| Type | Number |
| Data Source | TikTok Ads |
| Aggregation | Sum |
Example
Your TikTok campaign generated 842 searches in March. Users clicked your ads and searched for products on your site, indicating strong purchase intent.
| Campaign | Searches | Add to Carts | Conversion |
|---|
| Spring Collection | 512 | 287 | 56% |
| New Arrivals | 330 | 156 | 47% |
How It Works
TikTok fires a search event when a user performs an on-site search after interacting with your ad. Attribution follows TikTok’s default window (typically 7-day click, 1-day view). Higher search counts indicate your ads drive product discovery.
When to Use
| Scenario | Action |
|---|
| Evaluating brand awareness | More searches suggest users want to explore your catalog |
| Optimizing top-of-funnel campaigns | Track search-to-purchase ratio |
| Comparing creative performance | Higher searches indicate more curiosity-driven engagement |
| Identifying high-intent audiences | Audiences that search often convert better |
| Metric | Relationship |
|---|
| TikTok Cost per Search | Efficiency of driving search events |
| TikTok Searches Value | Monetary value of search activity |
| TikTok Purchases | Downstream conversion from searches |
