TikTok Searches: Attributed Search Events

TikTok Searches counts how many on-site search events TikTok attributes to your ads.

Formula

TikTok Searches = COUNT ( TikTok-Attributed Search Events )

Formula Components

Metric	Definition
TikTok-Attributed Search Events	On-site search actions performed by users after interacting with a TikTok ad

Metadata
Type	Number
Data Source	TikTok Ads
Aggregation	Sum

Example

Your TikTok campaign generated 842 searches in March. Users clicked your ads and searched for products on your site, indicating strong purchase intent.

Campaign	Searches	Add to Carts	Conversion
Spring Collection	512	287	56%
New Arrivals	330	156	47%

How It Works

TikTok fires a search event when a user performs an on-site search after interacting with your ad. Attribution follows TikTok’s default window (typically 7-day click, 1-day view). Higher search counts indicate your ads drive product discovery.

When to Use

Scenario	Action
Evaluating brand awareness	More searches suggest users want to explore your catalog
Optimizing top-of-funnel campaigns	Track search-to-purchase ratio
Comparing creative performance	Higher searches indicate more curiosity-driven engagement
Identifying high-intent audiences	Audiences that search often convert better

Metric	Relationship
TikTok Cost per Search	Efficiency of driving search events
TikTok Searches Value	Monetary value of search activity
TikTok Purchases	Downstream conversion from searches

See all TikTok Conversions metrics →

TikTok CPL TikTok Searches Value

⌘I

​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics