Combined value of all checkout initiations by visitors from your TikTok ads.
TikTok Initiate Checkouts Value = SUM ( Checkout Values )
| Metric | Definition |
|---|
| Checkout Values | The cart value at checkout initiation for each TikTok-attributed visitor |
| Metadata | |
|---|
| Type | Currency |
| Data Source | TikTok Ads |
| Aggregation | Sum |
Example
Your TikTok campaigns drove $18,450 in checkout value last week across 312 checkout initiations.
| Campaign | Checkout Value | Checkouts | Avg Cart |
|---|
| Spring Collection | $12,300 | 198 | $62.12 |
| Flash Sale | $4,150 | 89 | $46.63 |
| New Arrivals | $2,000 | 25 | $80.00 |
How It Works
TikTok reports the total cart value each time a user attributed to your ads initiates the checkout process. This value represents purchase intent — not completed sales — and typically exceeds final purchase value due to cart abandonment.
When to Use
| Scenario | Action |
|---|
| Forecasting revenue | Use checkout value as a leading indicator for expected purchases |
| Comparing ad creative | Higher checkout value suggests ads attract higher-value customers |
| Optimizing for value | Pair with checkout count to calculate average cart size |
| Funnel analysis | Compare against purchases value to measure checkout completion rate |
| Metric | Relationship |
|---|
| TikTok Initiate Checkouts | Count of checkout initiations (volume) |
| TikTok Purchases Value | Completed purchase revenue (downstream) |
| TikTok Cost per Initiate Checkout | Efficiency of driving checkout value |
