The combined dollar value of all products added to shopping carts by visitors from your TikTok ads.
TikTok Add to Carts Value = SUM ( Product Values Added to Cart )
| Metric | Definition |
|---|
| Product Values Added to Cart | The dollar value passed with each AddToCart event attributed to TikTok ads |
| Metadata | |
|---|
| Type | Currency |
| Data Source | TikTok Ads |
| Aggregation | Sum |
Example
A skincare brand’s TikTok campaign drove $47,200 in cart value last week across three ad sets.
| Ad Set | Add to Carts | Cart Value | Avg Cart |
|---|
| Serum Collection | 284 | $22,720 | $80 |
| Bundle Deals | 156 | $18,720 | $120 |
| New Arrivals | 145 | $5,760 | $40 |
How It Works
TikTok tracks the value parameter passed with each AddToCart event and attributes it to your ads based on your attribution window. The total is summed across all cart additions from ad-driven traffic. This reflects the potential revenue sitting in carts, not completed purchases.
When to Use
| Scenario | Action |
|---|
| Comparing ad creative performance | Higher cart values indicate ads attracting buyers with larger baskets |
| Evaluating audience targeting | Audiences with high cart value are more likely to convert profitably |
| Forecasting revenue potential | Cart value indicates pipeline revenue before checkout drop-off |
| Optimizing for value over volume | Prioritize campaigns with higher value per cart, not just cart count |
| Metric | Relationship |
|---|
| TikTok Add to Carts | Count of add-to-cart events (volume) |
| TikTok Purchases Value | Revenue from completed purchases |
