TikTok Add to Carts Value: Track Cart Revenue Potential

The combined dollar value of all products added to shopping carts by visitors from your TikTok ads.

Formula

TikTok Add to Carts Value = SUM ( Product Values Added to Cart )

Formula Components

Metric	Definition
Product Values Added to Cart	The dollar value passed with each AddToCart event attributed to TikTok ads

Metadata
Type	Currency
Data Source	TikTok Ads
Aggregation	Sum

Example

A skincare brand’s TikTok campaign drove $47,200 in cart value last week across three ad sets.

Ad Set	Add to Carts	Cart Value	Avg Cart
Serum Collection	284	$22,720	$80
Bundle Deals	156	$18,720	$120
New Arrivals	145	$5,760	$40

The Bundle Deals ad set shows the highest average cart value despite fewer add-to-carts, indicating stronger purchase intent from that audience.

How It Works

TikTok tracks the value parameter passed with each AddToCart event and attributes it to your ads based on your attribution window. The total is summed across all cart additions from ad-driven traffic. This reflects the potential revenue sitting in carts, not completed purchases.

When to Use

Scenario	Action
Comparing ad creative performance	Higher cart values indicate ads attracting buyers with larger baskets
Evaluating audience targeting	Audiences with high cart value are more likely to convert profitably
Forecasting revenue potential	Cart value indicates pipeline revenue before checkout drop-off
Optimizing for value over volume	Prioritize campaigns with higher value per cart, not just cart count

Metric	Relationship
TikTok Add to Carts	Count of add-to-cart events (volume)
TikTok Purchases Value	Revenue from completed purchases

See all TikTok Conversions metrics →

TikTok Add to Carts TikTok Cost/ATC

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​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics